14 - Media Analysis
Tabs
Instruction Media Analysis
Completing a media analysis is a mandatory part of the Xpert-CCS Basic®course. Find the instruction here.
Picture by WOKANDAPIX on Pixabay
Example 1: "Lufthansa" - German Stereotypes
Lufthansa advertising 2013 French passenger - "These Germans … are always so precise"
https://www.youtube.com/watch?v=KwT0JdkW-uE (as of June 10, 2016)
Author: John Doe, University College Freiburg, Registration number: 1234567
Example 2: "Dove" - advertisments Germany vs. Sweden
Cultural dimension of masculinity and femininity
Author: Johanna Bloe, University College Freiburg, registration number: 7654321
Link to article: https://www.sueddeutsche.de/kultur/sexistische-werbung-deutschland-ist-ein-sehr-maskulines-land-1.2306697
Sexist advertising: Sweden vs. Germany - Culture - SZ.de (sueddeutsche.de) (as of November 24, 2023)
Example 3: "Planet Gurgolonia" - Cartoon on Otherness
Cultural dimension of masculinity and femininity
Author: Johanna Bloe, University College Freiburg, registration number: 7654321
Link to article: https://www.sueddeutsche.de/kultur/sexistische-werbung-deutschland-ist-ein-sehr-maskulines-land-1.2306697
Sexist advertising: Sweden vs. Germany - Culture - SZ.de (sueddeutsche.de) (as of November 24, 2023)
Upload Forum for your Media Analysis
Latest Post: Please upload your media example and ... from lw1125@uni-freiburg.de, 18. Nov 2025, 13:05
Please upload your media example and your handout to this forum by February 7th, 2025. (max. 50 MB, if you want to upload more, contact the course instructor)
Look at least at 2-3 examples from your fellow students and comment on them using the "Reply" function by February 9th, 2025. Please help others by noting positive and critical points, ideally by highlighting an aspect that the author of the media analysis had not even seen in the analyzed example.
This makes media analysis and comments a learning gain for all parties. Thanks!
Bild von Stephan auf Pixabay
This work and its contents are - unless otherwise stated - licensed under CC BY-SA 4.0.
Please cite according to the TASLL rule as follows: „Intercultural Competence“ by Holger Witzenleiter, License: CC BY-SA 4.0.